Operating with 110 active offices in Turkey and abroad and a team of 680 experts, Aktüel operates under three main structures; offering high-quality and reliable products in many areas such as home water purification devices, alkaline water systems, water dispensers with purification systems, industrial water purification systems, and wastewater solutions.
Moving with high customer satisfaction, a sustainable quality approach, and an innovative perspective, the brand has maintained its leadership in the sector for over 23 years by providing solution-oriented services in every area it operates in. As an agency, we were very pleased to contribute to the project with web design and content strategy reflecting the corporate face of this strong structure in the digital world.
Sulax SEO Success Story
Results we achieved in our SEO campaign with sulax.com.tr
BEGINNING
CONCLUSION
SEO Success Story for Sulax
Situation Analysis
Before starting SEO efforts, Sulax was not sufficiently visible in search engines for searches related to water purification systems and water purification devices. Our goal was to achieve high rankings for industry-specific keywords in this field, generating regular and high-quality traffic for the brand.Strategies
Keyword Research: We identified the most frequently searched terms by users in the water purification sector.
Content Optimization: We reorganized all content on the website according to the identified target keywords and created missing pages.
Technical SEO: We created a search engine-friendly structure by addressing site speed, mobile compatibility, structural data adjustments, and crawlability issues.
Local SEO and Image Optimization: Visibility was increased, especially in local searches, through work done on Google Maps and product images.
Results Achieved
600% Traffic Increase: Thanks to SEO efforts on targeted keywords such as “water purification systems”, “water purification dispenser”, “water purification devices” and “under-sink water purification device”, traffic to Sulax’s website increased by 600%.Qualified Visitor Audience: The majority of the increased visitors consisted of home and office users, as well as companies looking for industrial-type products. This also positively contributed to direct sales and dealer demand.
High Rankings: First-page rankings were achieved on Google for competitive keywords such as “industrial water dispenser”, “office water dispenser”, “school water dispenser”, and “under-counter water purification device”.
Organic Growth: Sulax's brand awareness and product page views increased significantly through organic SEO efforts alone, without any advertising spending.
Keys to Success
Data-Driven Strategy: Content and technical SEO steps were determined by analyzing data from Google Search Console and Analytics.Keyword Depth: Not only general terms, but also product-focused searches (e.g., “office water dispenser with purification”, “under-counter water purification device”, “industrial water purification device”) Visibility was provided.
A Detailed Look at Organic Traffic
Sulax's Success Story in Organic Traffic and Keyword Rankings:
We increase our clients' digital visibility and stand out in the industry with SEO.
Organic Traffic Development
Keyword Rankings
Our SEO Success Chart
Would you like to see the keywords with the highest search volume for which we have achieved first-page success so far?
| Search Terms | Search Volume | Ranking Position | |
|---|---|---|---|
| Water Dispenser with Purifier | 6.600 | Position 1 | |
| Water Purification Device | 90.500 | Position 2 | |
| Water Purification Filteri | 18.100 | Position 2 | |
| Water Purification Tank | 2900 | Position 4 | |
| Water Softener | 2.400 | Position 5 | |
| Water Purification Tap | 12.100 | Position 6 | |
